Challenge and Ask: Latinx and Filipinx Communities have extremely limited representation within the luxury fashion industry. How can the industry’s brands incorporate more representation for these communities authentically?
Results: For my master’s degree in Advertising and Brand Responsibility (MABR) terminal project, I conducted 49 interviews with luxury fashion professionals, consumers, and connoisseurs on their perspectives of how the industry can authentically represent Latinx and Filipinx communities; I turned my findings into a white paper, and the project won the Outstanding MABR Terminal Project Award!
White Paper Excerpts
Final Product
