Challenge and Ask:

Create a campaign strategy to launch the startup, Oregon Innovation Challenge (OIC), to propel its transition from being a legacy international entrepreneurship competition strictly for business students into becoming an incubator for innovative students from all majors at the University of Oregon.

Results:

The campaign recruited 200+ students from a wide range of majors to OIC’s first event, and was successfully carried out throughout the year into the program’s finale; the campaign laid the foundation of establishing OIC’s brand identity.