Franchise Development Report
Challenge and Ask:
Create a competitive audit on Motel 6 and its competitors’ print and digital communications for franchisee-targeted messaging regarding perks, franchisee support, return on investment, etc.
Travel Membership Program Audit
Challenge and Ask:
Increase signups on Motel 6’s membership rewards program, My6, by creating an audit to compare its competitors’ communications, touch points, and user-friendliness.
