Challenge and Ask:

When school is out, children do not have school and PE classes to stay active, and may instead resort to staying in. With a two-hour time limit, create a campaign through Nike that will encourage tweens and teens to exercise more during the summer.

Outcome:

As scholarship recipients for The LAGRANT Foundation 2023 cohort, we were invited to Wieden+Kennedy's Portland office to complete this project, and out of the six teams, ours won 1st place!